Author Archives: Scott


The multi-store cart

Gap now allows customers to shop all of its stores online as though it were one site. Visitors can switch stores via a tabbed interface, add products to a single cart and check-out in one go.

While Gap previously allowed visitors to create one account that worked for all of its sites and allowed you to [...]

Progressive enhancement: building a better user (and search) experience

As web development moves towards richer user experiences leveraging JavaScript, Ajax, Flash, CSS, Flex, etc. site visitors (such as people using older browsers or even search engine robots) can end up with a site that is inaccessible. Worth considering in your design and implementation planning is what your pages will look like when these rich elements are [...]